How to attract more and more customers
Two of the biggest trends in fashion right now couldn’t be more disparate. On the one hand, you have powerful congresswomen coopting the suit look from the boys, wearing all white pantsuits to events like the State of the Union as a symbolic testament to the suffrage movement, and on the other, you have powerful everyday women wearing as many pearl hairpins along their hairline as humanly possible. And although the prevalence of girlish hair accessoriesisn’t nearly as symbolic as something like a white pantsuit, there's something about it that feels equally as perverse. Why leave all the fun extra-feminine hair poufs and headbands for little girls? Strong women can wear bows! And say what you will about Blair Waldorf, but she was a badass bitch who didn’t let a headband downplay her tough exterior.
It’s hard to pinpoint when exactly hair accessories started trending, but they’ve been having a renaissance for about the past year or so. It started innocently with some scrunchies from Mansur Gavriel and quickly escalated with a $400 crystal Gucci hair clip that took over Instagram. It wasn’t long until everyone started realizing they didn’t need to spend hundreds to adorn their ponytails. Barrettes, scrunchies, and headbands were after all an essential part of every middle-schooler's wardrobe. But if you didn’t happen to hold on to all your old butterfly clips, don't despair, there are hundreds of options online now, from beaded Free People bobby pins to a more luxurious Sophie Buhai oversized bow. Shop all the best hair accessory ideas for summer below.
